Our Process for Marketing
Marketing projects are done in the context of your own business situation, your location, your industry's competitive environment, the economy, and many other factors. We help you sort through it all to get the right approach for you and your business.
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Your vision for your company, your goals, and your success are important to us. We will find out where you are in your quest and how we can help. We start from where you are now. You might have a specific marketing project, or you may want to get a completely new plan or help completing an existing plan. You might even be starting from scratch with a new business. Wherever you are in the process, we can help.
We will ask questions that will help the process along, including such things as:
- What is the scope of the project?
- What do you wish to accomplish overall?
- What are the specific outcomes you desire?
- Who do you wish to reach, where are they located, and what methods are you currently using to reach them?
- What others (unreached markets) might also benefit from your marketing?
- What are the best ways to reach your market(s) - print, audio, video, website, email, newsletter, traditional or web advertising, some combination, etc.?
- What have you already done in terms of marketing and how will this project fit into what you already have in place?
- What kind of assets (logo, styles, graphics, content, etc.) are you bringing to the project?
- What would you like us to provide?
- What is the time frame you are wishing this project to cover? Are there specific due dates?
Your answers determine what other questions we ask next and determine our next steps! If you are unable to answer some of the questions about your market and how to reach them, we can discuss your options.