zeedesigns

Creative, versatile, savvy—that’s been the hallmark of Ann Castro’s projects over the past 15 years. Her career has been a journey of putting words in motion, whether in print, the web, or multi-media/audio-visual. 

Commissioned by local, national, and international clientele, Ann has demonstrated a knack for intuitively capturing a client’s intent while transforming complex material into a compelling presentation. She’s earned a solid reputation for affecting the creative process: pitching ideas, working with integrity, maintaining an eye on logical flow, clarity, and style.

Ann merged her eclectic background—B.A. with a three-field concentration in English (highly skilled writing/editing), theatre (artistic expression), and philosophy (critical thinking, persuasive arguments)—with years of writing in diverse industries and subject matter to better manage the creative process and consistently deliver market-driven projects within stringent deadlines.

Over the years, nutrition, health, and wellness have become specialties. In addition to writing articles, columns, web content, brochures, presentations and the like in the health field, Ann was writer/literary collaborator on several nonfiction nutrition books, published by HarperSanFrancisco (lead book of that year), McGraw-Hill (top 10 New York Times bestseller), Avery, Keats and GNC. She currently is working on another major book project in the health genre, collaborating with a lifestyle intervention physician.

On the public relations front, she’s been retained as Director of Public Relations to vet major media calls, research backgrounds, and coordinate initial stages of the coverage. In addition, she’s put her artistic side to the job of writing, directing, and producing media pieces for corporate clients.

It’s been her corporate background—a five-year tenure as chief editor-writer for an international marketing company—that has helped her thrive with corporate clients during hectic projects and uncertain times. Her forté is working comfortably with in-house legal departments, long project sign-off lists, changing directives, delays, and tight budgets.

Since 1998, Ann Castro, LLC has collaborated with ZeeDesigns on numerous projects for local businesses and entrepreneurs. Having a mutual concern for tending to the details, projecting a high level of professionalism, and meeting client objectives has resulted in many years of producing successful print and web-related projects.

Ann Castro LLC's specialties include marketing/advertising and corporate material, websites, books, articles/columns, public relation pieces and audio-visual material.

Creative services include . . .

• Savvy copywriting with professional creative direction, management and consultation
• Astute editorial services
• Literary collaboration/content development on major bodies of work, such as books
• Director/producer of audio-visual projects
• Public relations, handling the media and producing materials