Spotlight

A deeper look into some of our projects.

Website and Print Media for Family Doctors of Green Valley

Family Doctors of Green Valley had a logo they loved from another designer and requested Zee Designs use it as an inspiration to develop new branding for the cluster of new websites they wished us to design. Their old websites used WordPress and lacked the aesthetic style they desired and the flexibility to do what they wanted with them. They asked us to carry the new brand forward to their print media once the new websites were fully developed with the new branding.

Family Doctors of Green Valley websitesOur Game Plan

They needed a sophisticated solution that could handle being three separate sites in consideration of future business growth, SEO, and marketing purposes, yet appear from the styling as if it was one large site. The branding had to work as well for print media as it did for the web. We would have to work with third party software web applications for patient services and make the integration of those attractive.

The Outcome

Zee Designs developed three separate websites that were colorful, fresh, modern, and sophisticated. The branding made the most of the logo they loved, and the websites looked like they were all part of the same site. Plus, we integrated a third party programs for patient appointment scheduling and patient records.

Our professional copy writing service was a key advantage in this project because English is not the first language of the client’s content provider. In addition to the regular page content, we wrote articles (or edited articles they wrote) for their news modules. We continue to provide this as an ongoing service to the client.

The client already had vendors they worked with for implementation of SEO, social media, and other third-party services, and we interfaced with them on the project. While we did not do the videos, we did integrate videos in their site.

The branding work continued with their print media. We had to gracefully integrate other branding with theirs when they started promoting the Zerona Laser Treatment Program with rack cards and on their website.

 

Family Doctors of Green Valley print media examplesPrint media we branded and developed for them included:

  • Presentation folders
  • Business Cards
  • Round labels for packages
  • Letterhead
  • #10 Business Envelope
  • Pop-up Banner
  • Rack Cards (for BHRT Program and Zerona Laser Treatment Program, including copywriting for the contents)

We also consulted with them about

  • Signage
  • Services Catalog

The branding was carried consistently throughout the web and print projects, giving them the sophisticated look they desired.